Aston Martin, the renowned British sports car manufacturer, anticipates becoming cash-flow positive this year, driven by the launch of new models and the brand’s involvement in Formula 1, according to Executive Chairman Lawrence Stroll.
Stroll described the current period as a pivotal moment for the company. “We are at a significant inflection point,” he told CNBC. “After years of design and development, we are finally introducing our full lineup of products. Moving forward, we will achieve a consistent quarterly output, moving away from the irregular production patterns of the past.”
Aston Martin, which has struggled with financial losses in recent years, expects to turn cash flow positive starting in the third quarter of this year, continuing into the fourth quarter and beyond. This would represent a significant turnaround for the company, known both for its iconic association with James Bond and its turbulent financial history.
Since assuming the role of Executive Chairman in 2020, Stroll has implemented a comprehensive strategy to revitalize the brand and restore profitability. The company has enhanced its manufacturing processes, strengthened its financial position, and is now launching a range of high-performance, luxury vehicles.
Despite a decline in production and a doubling of pre-tax losses in the first quarter, Stroll emphasized that these setbacks were part of a deliberate strategy to phase out older models and make way for new releases. Upcoming models include the new Vantage, DBX707 SUV, and an anticipated V-12 supercar, likely to be named Vanquish.
Aston Martin’s personalization program has also seen success, significantly increasing the average sale price of its vehicles. The brand’s involvement in Formula 1 has attracted a younger customer base, further enhancing its appeal and market position.
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