You are currently viewing CLUIX: Empowering Communities with Portable Water Quality Analysis for Safer Drinking Water

CLUIX: Empowering Communities with Portable Water Quality Analysis for Safer Drinking Water

Problem Statement

Globally, the alarming figure of 771 million people without access to safe drinking water represents a continuing catastrophe, affecting roughly one-tenth of the world’s population. This scarcity has a direct influence on daily life since women and girls spend an estimated 200 million hours a day fetching water, interfering with their scholastic, economic, and personal growth. The catastrophic condition impacts not just impoverished areas of rural and underdeveloped populations where major water quality concerns persist but also the urban population equally. The lack of safe drinking water contributes considerably to a variety of health conditions, continuing the cycle of poverty in these vulnerable groups.

In India, the situation mirrors the global trend, with the World Bank’s report highlighting the country’s significant issues. According to the research, 163 million Indians lack access to safe drinking water, while 210 million lack adequate sanitation. Unsafe water sources are directly responsible for 21% of communicable infections in the country, underlining the critical need for long-term solutions.

Executive Summary

CLUIX is a deep-tech startup that has developed a portable and user-friendly multi-parameter Water Quality Analyzer that can test 8 critical parameters of drinking water and share data with the WQMS – Water Quality Monitoring & Surveillance of Jal Jeevan Mission for quality control.

CLUIX is on a mission to revolutionize the way we monitor and minimize contaminants lurking in our drinking water. Our goal is to safeguard the health and well-being of 300 million people worldwide by 2028.

  • Designed to address the critical need for accurate and portable water quality testing in rural areas and urban communities by being user-friendly and accessible to all, including those who are not technically or scientifically inclined.
  • Innovative IoT-based digital water quality analyzers that provide on-the-spot measurements for multiple parameters, such as pH, turbidity, chemical contaminants, and more. These devices are equipped to swiftly transmit data to a central server, enabling real-time monitoring and analysis of water quality.
  • Our primary mission is to bridge the technological gap and bring essential water testing capabilities to the last mile, focusing on remote villages and gram panchayats in developing nations. By deploying our analyzers at this grassroots level, we empower local communities to access crucial water quality information autonomously, reducing their dependence on distant laboratories.

These decentralized labs help ensure safe and clean drinking water, thus mitigating health risks and fostering sustainable development. With an unwavering commitment to improving water quality across underserved regions, we aim to empower communities with the data and tools they need to take prompt corrective measures, safeguarding the health and well-being of those who need it most.

CLUIX is incubated at FITT-IIT Delhi & KIIT-Technology Business Incubator (KIIT-TBI) Bhubaneswar and has won the National Jal Jeevan Mission challenge with various other national grants, demonstrating both our technical expertise and the widespread demand for our product. We plan to capitalize on this momentum and expand our product offerings to serve a broader range of customers in India and worldwide.

Market Analysis

Our target market encompasses Indian communities that are currently faced with the overwhelming challenges of poor water quality and water-related diseases. There is an urgent need to access and analyze drinking water quality better, especially in slum areas, rural communities, and other economically disadvantaged regions where access to clean drinking water is scarce.

There are over 1.2 billion people globally who do not have access to clean drinking water, and water-related diseases are still significant contributors to the global disease burden. Regional and national governments, NGOs, and other non-profit organizations have traditionally worked to address this problem.

However, Technology Innovations are now increasingly recognized as our best chance to meaningfully reduce this alarming number. Our product is unique in its ability to test multiple water quality parameters accurately and efficiently, enabling us to target a more significant share of India’s water monitoring market and global markets beyond.

Product and Services

CLUIX’s Water Quality Analyzer is a compact and portable device that offers several benefits compared to the traditional water quality analyzer. Our device’s features include an easy-to-use touch screen, rechargeable battery, wifi, and Bluetooth connectivity, enabling the analyzer to share data with the WQMS – Water Quality Monitoring & Surveillance of Jal Jeevan Mission for quality control.

Our device can test eight critical parameters of drinking water: Turbidity, pH, Free residual Chlorine, Hardness, Pt/Co-Hazens, Total dissolved solids, Electrical Conductivity, and Lead in drinking water as per IS 10500 & is equipped with user-guided steps, making it accessible to individuals without a technical background.

The incorporation of IoT technology guarantees efficacy and accuracy, thereby rendering water quality testing accessible and user-friendly. We offer not only a product but also a solution to a global issue, thereby promoting sustainability and enhanced public health.

Marketing Strategy

CLUIX’s Water Quality Analyzer can address a broad customer base, including individuals, government agencies, municipalities, non-profit organizations, and private entities that manage drinking water supplies. CLUIX plans to market its product through traditional channels, including trade shows, direct sales, and a targeted online presence.

We plan to collaborate with partner organizations that share our vision for reducing the global disease burden by improving drinking water quality. Our partnerships will allow us to reduce our marketing costs and increase our distribution reach while simultaneously enhancing our credibility.


CLUIX is on a mission to revolutionize the way we monitor and minimize contaminants lurking in our drinking water. With our cutting-edge technology, we’re paving the way for a brighter future, where undetected contaminants are a thing of the past. Join us on our journey to make clean drinking water accessible to every corner of the globe. Together, we can make a world of difference.

The need for improved water quality analysis is a global concern. With our dedicated team of experts, cutting-edge technology, and user-friendly product, CLUIX is well-positioned to make a significant impact on the global community’s drinking water quality. With our existing government grants, IIT Delhi’s incubated status, and the momentum generated from winning the National Jal Jeevan Mission challenge, we anticipate rapid growth in the coming years. CLUIX’s Water Quality Analyzer will positively impact millions of lives, ultimately contributing to the reduction of water-borne diseases worldwide.

Digitizing the water quality testing process can play a significant role in empowering women by providing new employment opportunities, improving education and awareness, enhancing decision-making, and reducing the workload of water-related tasks.

Supported by

Contact Us

V. R. Rajesh,

Chief Revenue Officer

+91 94 85 88 33 88 /

Address: WB-3, 4th floor, Synergy Building, IIT Delhi Campus, Hauz Khas, New Delhi – 110016 Linkedin | Website | Youtube