OpenAI appears to be gearing up to compete directly with Google by developing an AI-powered search tool, although specific details are currently limited.
There are rumors suggesting that OpenAI, the creator of ChatGPT, is in the process of creating a novel web search product that could challenge established players such as Google and Bing. According to a recent report by The Information, OpenAI’s project is expected to leverage Microsoft’s Bing search functionality as its foundation.
While OpenAI has not officially confirmed these reports, their ongoing efforts to enhance ChatGPT’s knowledge and browsing capabilities indicate a shift towards a more contextual and conversational approach to search. The report speculates that this new tool might be seamlessly integrated into ChatGPT as a premium feature for subscribers. However, there’s also the possibility of launching it as a standalone search product.
OpenAI’s potential collaboration with Bing to power aspects of its rumored search offering is in line with Microsoft’s significant investments in the AI startup in recent years. Microsoft has already integrated OpenAI’s models into products like Bing web search and Copilot. By leveraging the strengths of both companies, OpenAI’s search tool may adopt a knowledge-centric approach that goes beyond traditional search engines focused solely on keywords and links.
While this development is intriguing, it remains uncertain whether the integration of AI technologies like ChatGPT will effectively attract users away from Google Search. Microsoft has previously attempted to challenge Google with AI-driven search experiences, but it saw minimal gains in market share.
