5 Effective market research techniques for startups

Surveys and Questionnaires

Use online tools to create surveys targeting your ideal customers. This helps gather direct feedback on their preferences, needs, and pain points.

Interviews and Focus Groups

Conduct in-depth interviews or focus group sessions to gain qualitative insights into customer behavior and attitudes towards your product or service.

Competitor Analysis

Study your competitors' offerings, pricing strategies, and customer feedback to identify gaps and opportunities in the market.

Social Media Listening

Monitor social media platforms to understand trending topics, customer sentiments, and emerging market demands relevant to your industry.

Pilot Testing or MVP Launch

Release a Minimum Viable Product (MVP) to a small segment of your target market to test and validate your concept, gathering feedback to refine your offering before a full-scale launch.