MARKETING FORECAST

Al Marketing Automation

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Augmented Reality and Virtual Reality

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Hyper-Personalisation

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Video Marketing

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Voice Search Optimisation

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Social Commerce

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MARKETING FORECAST

WHAT MARKETING TRENDS SHOULD BE KEPT AN EYE ON IN 2024?

Al Marketing Automation

Integrating Al enhances data analysis, personalises experiences, and optimises campaigns, but businesses should maintain a collaborative approach.

Augmented Reality and Virtual Reality

AR and VR technologies offer immersive brand storytelling and consumer engagement, expected to integrate deeply into marketing efforts in 2024

Hyper-Personalisation

Al and machine learning enable personalised content and product recommendations based on customer data, emphasising transparency and responsible data handling.

Video Marketing

Short-form videos, live streaming, and interactive content play crucial roles, enabling dynamic brand communication and engagement.

Voice Search Optimisation

As voice assistant users grow, optimising content for voice search with conversational queries enhances discoverability and ranking.

Social Commerce

Social media platforms evolve into e- commerce ecosystems, offering streamlined shopping experiences and immersive features.